Notes on data processing in connection with Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Ireland limited. If the person responsible for data processing on this website is located outside the European Economic Area or Switzerland, then Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”.
Google Analytics uses so-called “cookies”, text files that are stored on the device used and that enable an analysis of the use of the website by the site visitor. The information generated by the cookie about your use of this website is usually transmitted to a Google server and stored there.
Google Analytics is only used with the extension “_anonymizeIp()” on this website. This extension ensures anonymization of the IP address by shortening it and excludes direct personal reference. As a result of the extension, Google’s IP address will be shortened beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The IP address transmitted by the relevant browser as part of Google Analytics will not be merged with other Google data.
On behalf of the site operator, Google will use the information collected to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet use to the site operator (Art. 6 para 1 lit. f GDPR). The legitimate interest in data processing lies in the optimization of this website, the analysis of website use and the adaptation of content, which is made possible by the provision of statistical functions. The interests of the users are adequately safeguarded by the pseudonymization.
Google is certified according to the so-called Privacy Shield (list entry here) and guarantees an appropriate level of data protection on this basis. The data sent and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 50 months. Data that has reached the end of its retention period is automatically deleted once a month.
The collection by Google Analytics can be prevented by the site visitor adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be objected to at any time with effect for the future. The corresponding browser plugin can be downloaded and installed from the following link: https://tools.google.com/dlpage/gaoptout.
The site visitor can prevent the recording by Google Analytics on this website by clicking on the following link. An opt-out cookie is set, which prevents the future collection of data when visiting this website.
If the link is clicked: The site visitor has objected to the collection of data using Google Analytics on this website.
More information on the Google terms of use and data protection can be found under the Google Analytics conditions or under the Google Analytics overview.
According to the relevant legislation and the GDPR, site visitors have certain rights in relation to their personal data processed via this Google Analytics data processing. In particular, he has a right to information, correction, data transferability or deletion of his data and a right to data transferability. The site visitor also has the right to object to certain processing of his data. To exercise these data subject rights with regard to Google Analytics data processing on this site, a data subject (site visitor) can contact the site operator at any time.
Information on data processing
We operate a company presence on the Facebook platform to advertise our products and services and to communicate with interested parties or customers. We are jointly responsible for this social media platform with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
Facebook’s data protection officer can be reached via a contact form:
https://www.facebook.com/help/contact/540977946302970
We have regulated joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, from which the mutual obligations arise, is available at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum
The legal basis for the resulting and subsequently reproduced processing of personal data is Article 6 (1) (f) GDPR. Our legitimate interest is in the analysis, communication, sales and promotion of our products and services.
The legal basis can also be the consent of the user to the platform operator in accordance with Article 6 (1) (a) GDPR. The user can revoke their consent to this in accordance with Art. 7 Para. 3 GDPR at any time by notifying the platform operator for the future.
When you visit our online presence on the Facebook platform, Facebook Ireland Ltd. as the operator of the platform in the EU, processes user data (e.g. personal information, IP address, etc.).
This user data is used for statistical information about the use of our company presence on Facebook. Facebook Ireland Ltd. uses this data for market research and advertising purposes and to create user profiles. Based on these profiles, it is Facebook Ireland Ltd. For example, it is possible to advertise users within and outside of Facebook based on their interests. If the user is logged into his Facebook account at the time of the call, Facebook Ireland Ltd. also link the data to the respective user account.
If the user contacts us via Facebook, the user’s personal data entered on this occasion will be used to process the request. The user’s data will be deleted by us if the user’s request has been finally answered and there are no legal storage obligations, such as in the case of subsequent contract processing.
To process the data, Facebook Ireland Ltd. cookies may also be set.
If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly. Cookies that have already been saved can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, the processing cannot be prevented via the browser settings, but by the corresponding setting of the Flash player. If the user prevents or restricts the installation of cookies, this may result in not all Facebook functions being fully usable.
More information about the processing activities, their prevention and the deletion of the data processed by Facebook can be found in Facebook’s data policy:
https://www.facebook.com/privacy/explanation
It cannot be ruled out that the processing by Facebook Ireland Ltd. also via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA. Facebook Inc. has submitted to the “EU-US Privacy Shield” and thereby declares compliance with the data protection regulations of the EU when processing data in the USA.
https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
We operate a company presence on the Instagram platform to advertise our products and services and to communicate with interested parties or customers. We are jointly responsible for this social media platform with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
Instagram’s data protection officer can be reached via a contact form:
https://www.facebook.com/help/contact/540977946302970
We have regulated joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, from which the mutual obligations arise, is available at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum
The legal basis for the resulting and subsequently reproduced processing of personal data is Article 6 (1) (f) GDPR. Our legitimate interest is in the analysis, communication, sales and promotion of our products and services.
The legal basis can also be the consent of the user to the platform operator in accordance with Article 6 (1) (a) GDPR. The user can revoke their consent to this in accordance with Art. 7 Para. 3 GDPR at any time by notifying the platform operator for the future.
When you visit our online presence on the Instagram platform, Facebook Ireland Ltd. as the operator of the platform in the EU, processes user data (e.g. personal information, IP address, etc.). This user data is used for statistical information about the use of our company presence on Instagram. Facebook Ireland Ltd. uses this data for market research and advertising purposes and to create user profiles. Based on these profiles, it is Facebook Ireland Ltd. For example, it is possible to advertise users within and outside of Instagram based on their interests. If the user is logged into his Instagram account at the time of the call, Facebook Ireland Ltd. also link the data to the respective user account.
If the user contacts Instagram, the user’s personal data entered on this occasion will be used to process the request. The user’s data will be deleted by us if the user’s request has been finally answered and there are no legal storage obligations, such as in the case of subsequent contract processing. To process the data, Facebook Ireland Ltd. cookies may also be set.
If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly. Cookies that have already been saved can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, the processing cannot be prevented via the browser settings, but by the corresponding setting of the Flash player. If the user prevents or restricts the installation of cookies, this may result in not all Facebook functions being fully usable.
More information about the processing activities, their prevention and the deletion of the data processed by Instagram can be found in Instagram’s data policy:
https://help.instagram.com/519522125107875
It cannot be ruled out that the processing by Facebook Ireland Ltd. also via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA.
Facebook Inc. has submitted to the “EU-US Privacy Shield” and thereby declares compliance with the data protection regulations of the EU when processing data in the USA.
https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
Linking social media via text link
I also advertise presences on the social networks listed below on my website. The integration takes place via a text link to the respective network. By clicking on the corresponding text link, the user is forwarded to the service of the respective social network.
After the user has been forwarded, information about the user is recorded by the respective network. It cannot be ruled out that the data collected in this way will be processed in the USA.
This is initially data such as IP address, date, time and page visited. If the user is logged into his user account of the respective network at the same time, the network operator can, if necessary, assign the information collected from the user’s specific visit to the user’s personal account. If the user interacts via a “Share” button of the respective network, this information can be stored in the user’s personal user account and, if necessary, published. If the user wants to prevent the collected information from being directly assigned to his user account, he must log out before clicking on the graphic. It is also possible to configure the respective user account accordingly.
The following social networks are linked to our site:
Facebook
Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA.
Privacy Policy: https://www.facebook.com/policy.php
Certification EU-US data protection (“EU-US Privacy Shield”)
https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
Instagram
Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA.
Privacy Policy: https://help.instagram.com/519522125107875/?helpref=hc_fnav&bc[0]=Instagram-Hilfebereich&bc[1]=Privatsph%C3%A4re%20und%20Sicherheit
Certification EU-US data protection (“EU-US Privacy Shield”)
https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active